“It is not the strongest of the species that survives, nor the most intelligent that survives.
It is the one that is most adaptable to change.”

Charles Darwin 1809


About Us

FAB BRANDS is a strategic, creative and business-driven consultancy specializing in growth acceleration exclusively within the luxury & premium categories.

Given the intimate relationship between brands and customers in these categories FAB BRANDS believes that BUSINESS STRATEGY + BRAND MARKETING + CREATIVE expertise must be combined to deliver a truly integrated marketing service for Luxury and Premium brands.

FAB BRANDS helps brands and their owners to envision, structure, define, enhance and then implement their multi-channel brand strategy. FAB BRANDS offers services ranging from trend , innovation and consulting to advisory services for investment and acquisition, to communication programs and tools, to 3rd party partnerships and distribution advices and access.

Our Services

Studio Creative Future :

  • Ideas tank
  • The brand room
  • Brand stretching
  • Creative brand evolution

Studio Creative Productions :

  • Advertising production
  • Web & print
  • CRM
  • Merchandising

Strategy :

  • Brand strategy
  • Marketing strategy
  • Market analysis
  • Product strategy

Business :

  • M&A
  • Management
  • Report / Audit
  • Due diligence
  • Partnerships
  • Finance & Controlling

Our Targets

Target characteristics of FAB BRANDS investments :

  • Brands with history and or with a story – invest in prestige rather than luxury
  • High quality management teams including a creative director
  • Capacity to source high end raw materials and capability to grow the manufacturing capacity
  • Selectively, the team may invest in distressed luxury assets or brands and provide management and financial support to recreate brand value
  • Investment size target of CHF 5-30 million on most investments, majority or minority stakes
  • On a selected basis, FAB BRANDS expects to offer seed capital to very promising designers

Core sectors :

Watch industry, fashion, leather goods, home and beauty products
Geographically – European based brands

Vincent Perriard

Founder & CEO

Vincent is a Brand specialist within the luxury industry for +20 years. He recently turned utopia into reality – mixing mechanics and liquid within a wristwatch (HYT). This watch brand has been awarded in 2012 as the most innovative watch concept by the world-famous Grand Prix de l’Horlogerie of Geneva. HYT is now one of the most successful independent brands with double digit growth in 2015-2018. He was CEO of HYT from its beginning until mid 2017 where he managed to raise +54M CHF during his CEO mission. Today, he is a board member and still active in key strategic topics.

Vincent has been the Chief Executive Officer of TechnoMarine Watches from 2009 – 2011 where he boosted sales with an increase of sales volume of +34% (annual). His Chairman at that time was Christian Viros, former President of LVMH Watch & jewelry division.

He also served as President of the Concord watch brand where he totally repositioned this luxury company into one of the coolest watch brand of the 2000’s. Prior to his stint with Concord, where he worked since 2006, Vincent held key marketing and management positions in the watch industry, including Head of Marketing Worldwide of Audemars Piguet for 5 years and Vice President of Hamilton brand (Swatch Group) under the direct appointment of Nicolas Hayek Senior (Group CEO).

He also founded a company specializing in brand strategies for the most powerful and successful fashion and luxury brands in the world (Brand DNA Paris, Taipei, New York, Geneva) and led it for several years and made successful exit. His clients (at Board level) included Zegna, Agnès B. or Escada.

Today, Vincent is Founder and CEO of FAB BRANDS a consulting firm working for luxury companies across the globe. Vincent is also the co-owner of MOOVE LUXURY, a Swiss-based company trading watches world-wide. 

Finally, Vincent is the co-founder of ORIGYN, a Foundation fighting against luxury counterfeit worldwide.